Northwest Jordan's Untapped Economic Opportunities

Abstract

Jordan has impressive well-known natural and man-made cultural heritage sites in fascinating destinations that have different meanings and promote different types of tourism. This is evidenced by Jordan's tourism indicators, which exceeded all expectations and show an increase in cultural tourism. The results are reviving sustainable economic development and increasing GDPI.

There are successes and failures depend largely on what tourists perceive as a destination's value. Decisions to visit particular locations may be biased and made simply based on the amount of available information about it.  “Green” tourism plays an important role when it managed correctly, it can lead to significant positive impacts. In fosters long-term natural sustainable protection and economic growth, and traditional cultures.(https://www.cbd.int.)

Recognizing and developing the value of having nature reserve areas in northwest Jordan could diminish the damage to natural resources, increase species protection, involve local business and community and be a positive example for improving regional image and ultimately increase GDP through business and tourism.